Earlier in the process
The First Raise Playbook
A free, self-guided workbook for deciding what you’re raising, why you’re raising it, and what needs to be true before the first investor meeting.
Start the free Playbook
Founder and Designer
Your first raise shouldn’t be your practice round.
I spent six years building a venture-backed company. Now I’m building again, and helping a small number of founders avoid some of the mistakes I made along the way.
Raising in the next three months?
See if the Sprint fitsStill figuring it out?
Start the free Playbook10 years building products & companies · ~$6M raised
Where are you at in your fundraise?
Raising within three months
The 4-Week Fundraise Sprint
Direct work on your actual raise, story, deck, strategy, and pitch for founders with something real to fund.
See if the Sprint fitsThe abbreviated version
I learned fundraising the same way I learned most things as a founder. By doing it, getting things wrong, and doing it again.
I started as a designer. Then I co-founded Ren Energy, and my job got complicated pretty quickly.
Over six years I worked across product, strategy, hiring, GTM, enterprise customers, and fundraising. I led three institutional rounds totaling about $6M, across both SAFE and priced rounds.
We built things that worked. Plenty that didn’t. Both taught me quite a bit.
The longer version10 yearsBuilding products + companies
6 yearsBuilding Ren Energy
3 roundsSAFE + priced institutional funding
~$6MRaised as a co-founder
Work with me
4 weeks · $7,500
Bring the actual raise. We’ll make it much harder to poke holes in.
The Sprint is for validated founders planning to start raising within the next three months. It is not a course. We work directly on your company and your fundraise.
4-Week Fundraise Sprint
$7,500
Limited to 2 founders at a time
Four weeks later
- 01
A raise tied to the milestone the money actually needs to unlock.
- 02
A sharper investment story that holds together without hand-waving.
- 03
A deck and pitch that support the same argument.
- 04
A clear plan for investor targeting, sequencing, and running the process.
Free + self-guided
Start here if you’re early
The First Raise Playbook
Get the fundraise out of your head and onto the page.
I learned most of this by fucking around and finding out. You can skip at least some of that part.
- A two-minute fundraising readiness check.
- Eight interactive chapters you can work through at your own pace.
- Saved answers and a readiness summary.
- A downloadable PDF of your completed workbook.
Building something cool?
I’m building again too. (My newest project)
I share what I’ve learned from direct experience, along with what I’m still figuring out. If you’re preparing to raise, start where it makes sense.